In 2012, Kellogg's required a new Rice Krispies Squares POP Display which would be placed in supermarkets across the UK. Kelloggs requested that the new design must hold one full outer pack, engage the consumer and be innovative, whilst retaining it's functionality. A dual channel, gravity fed card display was the solution.
3D Concept
Card Prototype
Design & Visualisation: Neil Colley
Packaging design: TMCG
Image rights property of The Maxim Creative Group
